You crash at midnight. You're up at three. None of the obvious reasons are why.
A practical guide to getting your sleep back without giving up the company. By a founder who lost his and spent two years putting it back together.
Ebook, audiobook, and three months of the iPhone app. Or just the ebook €8.99 · audiobook €11.99 · hardcover €25.99. Also on Amazon and Spotify.
Every founder and leader I know has struggled with sleep. The first sleep book that actually felt like it was written for us. Mika Kuusisto · Goodreads ·
I built companies for twenty years. Then I invested in them for six. The 2019 burnout was the obvious break.
The 2023 collapse was different. I was not running a company at the time. I was rested on paper. But I would wake at 3am with my chest tight and my mind running pricing scenarios for businesses that did not exist yet.
I read every sleep book I could find. I tried the trackers, the apps, the supplements, the routines. Most of them are written by sleep researchers for sleep clinic patients. They are not wrong. They just do not know what it is like to be the one with the company on your back.
So I wrote the book I needed. Two years of reading and testing. It is the manual for founders who have sacrificed sleep for the company and want it back without giving up the company.
Five stars on Amazon and Goodreads. Letters, not blurbs.
From founders, indie hackers, and operators who got an early read.
"Practical, no fluff, written by someone who's been there too. This is a must read for every entrepreneur."
Mika Kuusisto · Goodreads
"Joakim brings a level of authenticity that is both relatable and genuinely helpful. Someone who cares immensely for the topic and has been studying it for years."
Ethan Grant · Verified purchase, Amazon
"Joakim really shows me that I'm not alone. Without being preachy he created a streamlined map of what it's like in 2026."
Kevin Deng · Goodreads
"If you're an entrepreneur or someone with a mind that's hard to switch off, this one's for you."
Mihaylo Shteryov · Goodreads
"Right time, right place. This book landed exactly when I needed it. Helped me understand why my sleep has two completely different modes."
Niek Oost · Goodreads
"Framing sleep as protecting your most important asset was a particularly powerful message. Acknowledging that perfect sleep isn't always attainable felt very practical and relatable."
Kevin Hogan · Goodreads
A field manual, not a textbook.
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I.
The mind that won't switch off
The 3am wake-up, the wired-but-tired evening, the racing pricing scenarios.
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II.
The science, compressed
Hormones, circadian rhythm, chronotypes. Enough to act on, not enough to lecture.
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III.
Lifestyle and habits
Caffeine, training, food, screens. The eight levers that actually move the needle.
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IV.
Mental strategies
Stress, the wind-down routine, the 1am protocol, the 5am dilemma.
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V.
Your sleep toolkit
Practical setup, masks, earplugs, what works and what is overpriced.
Pick your format. Or take the bundle.
Three formats. The bundle gives you the ebook, the audiobook, and three months of the iPhone app at a small discount over buying separately.
EPUB and PDF, instant download. For Kindle, iPad, or any reader.
- EPUB and PDF files
- No DRM
Everything together. Best math if you want both formats.
- Ebook (EPUB + PDF)
- Audiobook (MP3)
- Three months of the iPhone app
MP3 download. For commutes, walks, or the wind-down hour.
- MP3, 192 kbps
- Direct download, no subscription
Also available: hardcover €25.99, Amazon, App Store. Or read the first chapter free →